If you’ve ever watched a short, fun, animated video that explained a product or service clearly in just a minute or two, chances are you’ve seen the work of a motion graphics agency. These creative teams combine art, animation, and storytelling to craft videos that are not only visually appealing but also super effective at delivering a message.
Whether you’re a startup trying to pitch your idea, a business looking to simplify a complex service, or a content creator who wants to spice up your messaging, partnering with a motion graphics agency can be a game-changer.
Let’s explore what motion graphics agencies actually do, why animated explainer videos are so popular, and how to work with an agency to create something powerful and professional—even if you’re not a “creative type.”
What Does a Motion Graphics Agency Do?
A motion graphics agency specializes in creating videos that use animation, graphic design, and movement to tell stories, explain ideas, or promote a message. Instead of using real-life footage with actors or talking heads, they use digital illustrations, 2D or 3D animation, and kinetic typography (moving text).
Their goal is to take your concept—whether it’s a product, a service, or an abstract idea—and bring it to life visually so people can understand it quickly and remember it easily.
Here’s what they usually offer:
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Scriptwriting and storytelling – turning your idea into a clear and concise message
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Voiceover and sound design – using the right tone and style to connect with your audience
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Character design and illustration – creating visuals that reflect your brand’s look and feel
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Animation and motion design – adding movement to make everything more dynamic
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Video editing and delivery – ensuring the final product is polished and ready to go
Why Are Animated Explainer Videos So Effective?
Let’s face it—people don’t like reading long paragraphs, especially when they’re just trying to understand what your product does or how your service works. That’s where an animated explainer video comes in.
These videos break down complex ideas into short, engaging animations that are easy to follow. Think of it like storytelling with moving pictures—only more modern and way more engaging.
Here’s why they work:
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Attention-grabbing – Bright visuals and animation catch the eye in a sea of static content
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Memorable – People are more likely to remember information when it’s told visually and simply
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Shareable – Great for social media, websites, and emails because they’re short and fun
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Versatile – They work for product launches, tutorials, social campaigns, and more
For example, imagine you’re trying to explain how your new app tracks health habits. A well-made explainer video could show a friendly character walking through the app interface, highlighting the features, and showing real-world benefits—all in under 90 seconds.
How Do You Work with a Motion Graphics Agency?
Working with a motion graphics agency isn’t just for big corporations. They often collaborate with small businesses, solo creators, and even non-profits. The key is to come in with an open mind and a clear message.
Here’s how a typical project flows:
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Kickoff conversation – You’ll share your goals, audience, and what the video is meant to achieve.
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Script and concept development – The agency helps you create a script that fits your tone and message.
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Style and storyboard – You’ll get visual previews to approve before animation begins.
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Production and editing – This is where the animation magic happens.
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Final tweaks and delivery – You review the video, suggest edits if needed, and receive the final file ready to publish.
And don’t worry if you’re not “creative.” Good agencies know how to guide you through the process step by step. They ask the right questions to help you discover your story—and then bring it to life through animation.
Where Can You Use Animated Explainer Videos?
The beauty of an animated explainer video is that it can live almost anywhere. It’s not just for websites (though that’s a great place to start). These videos are multi-purpose tools that keep working for you long after you’ve hit publish.
Here’s where they shine:
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On your homepage – to give visitors a quick understanding of what you do
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In sales presentations – to help pitch your product or service visually
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On social media – to grab attention with quick, digestible content
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In email campaigns – to increase engagement with eye-catching animation
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At trade shows or events – to attract booth visitors and explain your offering at a glance
Using animation allows you to go beyond the limitations of real-life filming. You can visualize data, demonstrate software, or show metaphors—like turning a slow internet connection into a snail—without ever picking up a camera.
Tips for Getting the Best Out of a Motion Graphics Agency
To make the most of your experience, keep these friendly tips in mind:
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Be clear about your goal – Know what you want the video to accomplish (educate, sell, inform, etc.)
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Know your audience – The tone, style, and pacing should match the people you’re trying to reach
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Keep it short and sweet – Most animated explainer videos work best when they’re under 2 minutes
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Give honest feedback – Agencies appreciate direct input, and collaboration leads to a better result
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Think long-term – Ask for versions of your video you can repurpose across platforms
One big advantage of working with a motion graphics agency is that they think strategically. They don’t just make something that looks pretty—they craft content that aligns with your business goals.
What Makes a Great Animated Explainer Video?
Not all videos are created equal. The best animated explainer videos strike a balance between style and substance. They’re entertaining without being fluffy, informative without being dry.
Look for these qualities:
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Strong story arc – A clear beginning, middle, and end
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Simple visuals – Clean design that supports the message, not distracts from it
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Brand personality – The video should feel like you—not a generic template
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High-quality audio – Clear voiceover and sound effects make a big difference
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Call to action – A clear next step, whether it’s “sign up,” “learn more,” or “book a demo”
Final Thoughts
If you’re looking for a fun, effective, and modern way to connect with your audience, hiring a motion graphics agency to create an animated explainer video is one of the smartest moves you can make. It simplifies your message, enhances your brand, and makes you stand out in a crowded digital world.
Whether you’re launching a product, pitching to investors, or simply trying to make your content more engaging, motion graphics offer a flexible and affordable solution.
So the next time you find yourself struggling to explain what you do or how your product works, maybe it’s time to stop typing and start animating.