In today’s fast-paced digital landscape, grabbing and keeping your audience’s attention is more challenging than ever. Businesses of all sizes are realizing that explainer video services have become a critical asset in their marketing toolkit. Whether you’re introducing a product, breaking down a complex concept, or showcasing your brand, explainer videos are one of the most effective ways to convey a clear and compelling message. But not all videos are created equal—and neither are all explainer video companies.
So, how do you choose the right partner for your project? In this guide, we’ll explore why explainer videos matter, what makes a top-tier explainer video company, and share 10 tips from the best US explainer video companies to help your business stand out. We’ll also introduce WIDEVIEW, a standout name in the industry that’s setting new benchmarks for quality, creativity, and results.
What Is an Explainer Video Company?
An explainer video company specializes in creating short, engaging videos that explain your business, product, or service in a clear and engaging way. These companies bring together creative minds—scriptwriters, voice artists, animators, and marketing strategists—to tell your story visually. The result? A memorable, digestible video that boosts conversion rates, improves brand awareness, and builds trust with your audience.
Why Businesses Need Explainer Video Services
Still wondering if explainer videos are worth the investment? Here are a few compelling reasons to consider them:
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Simplification of Complex Ideas: Whether it’s software, finance, or biotechnology, a well-made explainer video breaks down complicated information into understandable visuals.
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Improved Engagement: Videos hold attention far better than blocks of text, with the average viewer retaining 95% of a message when watched versus only 10% when read.
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Higher Conversion Rates: Landing pages with explainer videos convert up to 80% better than those without.
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SEO Boost: Websites with video are 53 times more likely to rank on the first page of Google.
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Brand Building: Consistent visual branding in videos builds recognition and loyalty.
10 Tips from the Best US Explainer Video Companies
To make the most of your investment, follow these expert insights from top explainer video companies in the United States:
1. Start with a Strong Script
The script is the backbone of your explainer video. Keep it concise, focused, and audience-centric. The best videos have a script that hooks viewers in the first 10 seconds.
2. Understand Your Audience
Tailor the tone, visuals, and language of your video to match your audience’s preferences and pain points. Knowing who you’re speaking to ensures your message resonates.
3. Keep It Short and Sweet
The optimal length for an explainer video is 60–90 seconds. If you can’t say it clearly in that time frame, you probably need to refine your message.
4. Choose the Right Style
From 2D animation and whiteboard to live-action and motion graphics, the visual style should align with your brand and industry. Don’t force animation if a live-action format feels more authentic.
5. Prioritize Quality Over Cost
Yes, budget matters. But cutting corners can damage your credibility. Professional-quality visuals, voiceovers, and sound design are non-negotiable if you want to be taken seriously.
6. Include a Clear Call to Action (CTA)
Don’t leave your viewers hanging. Guide them to the next step—whether it’s signing up, contacting you, or watching another video.
7. Stay On-Brand
Colors, typography, tone of voice, and messaging must all reflect your brand identity. Consistency is key to recognition and trust.
8. Work With a Collaborative Team
The best explainer video services involve close collaboration between the agency and the client. Choose a company that listens, adapts, and involves you in the process.
9. Think Multi-Platform
Design your video for use across multiple channels—website, social media, email, and even trade shows. A good explainer video company will deliver versatile formats for each use case.
10. Track and Optimize
After your video is live, monitor how it performs. View count, watch time, and conversion rates will guide your future video marketing strategy.
Why WIDEVIEW Is a Top Choice Among Explainer Video Companies
When it comes to delivering all the above—and more—WIDEVIEW stands out as a trusted name in the industry. Recognized for their creativity, strategy-driven approach, and exceptional client service, WIDEVIEW has helped startups, SMBs, and Fortune 500 companies communicate their value with clarity and style.
Here’s what makes WIDEVIEW one of the best explainer video companies in the U.S.:
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Tailored Solutions: WIDEVIEW doesn’t use cookie-cutter templates. Each video is custom-made to suit your brand voice and goals.
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Full-Service Team: From initial concept to final delivery, their team handles scripting, animation, voiceover, sound design, and revisions.
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Data-Driven Strategy: Every project is guided by research and analytics to ensure maximum viewer engagement and ROI.
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Fast Turnaround: With a streamlined workflow, WIDEVIEW ensures timely delivery without compromising on quality.
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Client-Centered Communication: The company is known for its collaborative process that puts clients at the center of the creative journey.
Whether you need an onboarding video for your app, a product demo, or a brand overview for your homepage, WIDEVIEW delivers top-tier explainer video services that inspire action.
Choosing the Right Explainer Video Company for Your Brand
When it comes down to it, selecting the right partner is less about finding the cheapest quote and more about finding a company that understands your business. Look for transparency, a solid portfolio, client testimonials, and a production process that makes you feel heard. Explainer video companies should feel like an extension of your own marketing team—not just a vendor.
In that light, WIDEVIEW checks all the right boxes, offering premium quality work with measurable impact.
Final Thoughts
In a world overflowing with content, explainer videos cut through the noise and help your brand shine. But getting it right takes skill, strategy, and creative finesse. As businesses increasingly compete in crowded markets, working with a top-tier explainer video company is more crucial than ever.
By following these 10 tips from the best US explainer video companies, and partnering with an industry leader like WIDEVIEW, you can ensure your next video doesn’t just look great—it works great too.
Ready to elevate your message? Let WIDEVIEW bring your vision to life with exceptional explainer video services tailored to your goals.