If you’ve been wondering why your Facebook ads aren’t performing the way you expected, or if you’re just starting out in online marketing, you’re in the right place. Whether you’re a small business owner, a freelancer, or just curious about online advertising, this guide will help you understand how a digital marketing consultant can make a real difference in your journey—and what a Facebook ads audit can do to improve your results.
Let’s break things down in a simple and friendly way, with relatable examples to help everything make sense.
What Exactly Does a Digital Marketing Consultant Do?
A digital marketing consultant is like a marketing coach who helps your business grow online. Think of them as someone who knows the online world really well—from social media and ads to search engines and email marketing.
They don’t just throw random advice at you. Instead, they look at what’s already working in your business, what’s not working, and what needs fixing or improving. For instance:
-
You might have a Facebook page but no one’s engaging with your posts.
-
You could be spending money on ads, but not getting any sales.
-
Maybe your website is getting visits but no one is filling out your contact form.
That’s where a digital marketing consultant comes in. They dive deep into your current strategy and figure out what needs to change.
How Can a Facebook Ads Audit Improve Your Results?
One of the smartest things a digital marketing consultant can offer is a Facebook ads audit. This is a fancy way of saying, “Let’s take a closer look at your ads to see what’s going wrong or right.”
Why is this important? Because running Facebook ads can cost you money. And if you’re not doing it right, that money is going to waste.
Here’s what a Facebook ads audit usually checks:
-
Are your ad images and videos eye-catching?
-
Is your message clear and connecting with your audience?
-
Are you targeting the right people?
-
Are you using your budget wisely?
Let’s say you’re running ads for your homemade candle business. You’ve got great products, but your ads are showing up to people who don’t even like candles. That’s a problem. A Facebook ads audit will reveal these kinds of issues and help you fix them.
Why Should You Work With a Digital Marketing Consultant?
Now, you might be thinking, “Can’t I just figure this all out myself?” Sure, you can—but do you really want to spend hours watching tutorials and experimenting with ad settings? A digital marketing consultant can save you time and avoid mistakes that cost money.
Here’s how they help:
-
They bring a fresh perspective to your business.
-
They stay updated with what’s working now (because online trends change fast).
-
They give you a clear plan so you’re not guessing anymore.
-
They can explain things in plain English—no confusing marketing jargon.
Plus, when you hire someone to do a Facebook ads audit, you’re not just hiring them to critique your work—you’re asking them to help you get better results. And that means more clicks, more leads, and more sales.
Where Do You Start With a Facebook Ads Audit?
If you’re curious about getting started, it’s easier than you might think. A good digital marketing consultant will usually ask for access to your Facebook ads account. Then they’ll go through things like:
-
Campaign structure
-
Audience targeting
-
Ad copy and creative
-
Conversion tracking
And no, you don’t need to be a tech expert. Most consultants will guide you step-by-step.
After the audit, they’ll usually give you a list of things to fix. It might be as simple as changing your headline or targeting a different group of people.
Tips to Make the Most of Your Consultant Relationship
If you decide to work with a consultant, keep these things in mind:
-
Be open about your goals—tell them what success looks like for you.
-
Ask questions—don’t be shy about asking them to explain things.
-
Stay involved—you’ll get better results if you’re part of the process.
-
Be patient—great results take a little time, especially with ads.
Working with a digital marketing consultant isn’t a magic button, but it’s one of the smartest moves you can make if you’re serious about growing online.
You don’t need to be a marketing expert to succeed online—but having the right guide helps a lot. A digital marketing consultant can help you focus your efforts, especially by doing a smart Facebook ads audit. It’s like having a map and a compass instead of wandering aimlessly through the jungle of online advertising.
If you’ve been spending time and money on Facebook ads with little to show for it, it might be time for a fresh set of expert eyes. And that’s where a consultant can turn confusion into clarity, and clicks into customers.